MTV AND GREEN DAY PULL BACK THE CURTAIN AS THE NEW BROADWAY MUSICAL “AMERICAN IDIOT” TAKES OVER THE NETWORK
Exclusive Behind-The-Scenes Special “Green Day Rocks Broadway” Set To Air on Friday, April 16 at 7pm ET/PT
Network To Give 300 Fans Opportunity To Attend First Look Performance Opening Week
New York, NY – April 6, 2010 – MTV and Green Day take on Broadway with an unprecedented partnership to celebrate the new musical American Idiot, which opens on Tuesday, April 20. The deal will put the multi-platinum selling and Grammy® Award winning band - credited for putting punk rock back on the map – and their thrilling new Broadway show, directed by Tony winner Michael Mayer and featuring an incredible cast of 19 performers, into the spotlight throughout the month of April leading up to opening week. Every day is a “Green Day” in April as MTV brings viewers special programming including the behind-the-scenes special “Green Day Rocks Broadway,” the premiere of the band’s new video "Last of the American Girls” and a sweepstakes giving 300 lucky fans the opportunity to attend the show opening week.
“Green Day has rocked MTV for years, now its Broadway’s turn.