Larry Livermore is a fixture of the modern-day punk world. After co-founding Lookout Records in 1987, he helped pioneer the pop-punk sound of the 1990s and released the first albums by influential bands like Operation Ivy and Green Day; he left the label in 1997. In 2014, Livermore, in the audience, was thanked by the members of Green Day during their acceptance speech into the Rock and Roll Hall of Fame.
TIME spoke with Livermore about his new book, How to Ru(i)n A Record Label, the early days founding Lookout Records and what it would take to start a label in 2015. The book also features