Best Use of Social Media For Music
The age of Pandora, Spotify and SoundCloud is upon us. Queues around the block from a record store have now translated to eagerly attentive followers who wait at any moment for their favorite artist or band to tweet a new song, post a new music video to Facebook, or create a new playlist on Spotify. Brands are now flocking to the top social music platforms to find consumers and share relevant music that can connect them with their products or services. This award honors the best use of music in a social media campaign by a brand.
Produced by: MAC Presents
Green Day’s “Numero Uno Fan” contest generated more than 165,000,000 social impressions and 179,000 social actions by rewarding fans for engagement, using technology from PunchTab. Fans were encouraged to complete various social actions. Each action earned fans points to move up a leader board and toward the grand prize: tickets to the Green Day concert at Irving Plaza
View all the finalists: HERE