HOVEN VISION TEAMS UP WITH GREEN DAY
SAN CLEMENTE, CALIFORNIA, October 17, 2011 – Hoven Vision and Grammy®Award winning rock band Green Day announce their creative collaboration for sunglass eyewear. Hoven Vision and Green Day have designed two new colorways in the RITZ and BIG RISKY sunglass styles.
The Ritz is a signature Hoven oversized style that is perfect for the custom inside graphic treatment from Green Day’s latest live album Awesome As F*ck. The Ritz is available with polycarbonate polarized lenses and has a suggested retail price of $65.
The Big Risky is a timeless classic black and white handmade frame with Green Day graphics on the inside temples and CR-39 lenses and has a suggested retail price of $80.
“Green Day have been friends of the Hoven brand for a long time,” said Vice President of Design and Marketing Tony Davis. “We feel extremely fortunate to team up with them on these designs. This is a super big deal for us.”
The Ritz and the Big Risky sunglasses from Hoven Vision and Green Day are available at HovenVision.com, Tilly’s and other fine Surf/Sake/Snow shops nationwide.
For more information visit HovenVision.com and GreenDay.com.
HOVEN is a designer, manufacturer and marketer of high-performance products, primarily eyewear and goggles. Born on the beaches of Southern California, Hoven is rooted in the heritage of surfers, snowboarders, skateboarders and moto, but extends far beyond into the fashion lifestyle markets of entertainment and music. HOVEN focuses our energy in marketing the best products available, keeping our distribution tight, and telling the HOVEN story through our athletes in grass roots marketing.
HOVEN is: ATTITUDE, PROGRESSIVE, EXPRESSIVE, DRIVEN, A LEGACY, CLEAN LINES, BLACK AND WHITE, COMMITTED, TIMELESS, ROCK N ROLL, OLD CUFFED LEVIS, A RELIGION.